When facing a wildfire, you have two options: Deploy water crews for methodical suppression, or light controlled burns to rob the flame of fuel. This stark choice—between precise intervention and deliberate counter-force—perfectly captures the current state of organizational DEI initiatives.
Most leaders don't realize they're making this choice. They think all DEI approaches work toward the same goal through similar means. This misunderstanding leads to confused implementations and mixed results.
Two Fundamentally Different Approaches
The Water Approach: Debiasing
Methodically suppresses sources of noise and bias in your evaluation systems. Like water on fire, it works by:
Improving signal quality in candidate assessment
Reducing noise in decision processes
Enhancing evaluation accuracy
Optimizing for actual performance
The Fire Approach: Quotas
Creates deliberate counter-pressure through enforced distributions. Like controlled burns, it requires:
High confidence in system dynamics
Strong assumptions about underlying distributions
Perfect execution conditions
Constant monitoring for second-order effects
The Asymmetric Burden of Proof
Consider two competing hypotheses about talent:
Different groups have similar underlying competence distributions
Different groups have varying underlying competence distributions
Here's where it gets interesting: A debiasing approach remains valid regardless of which hypothesis proves true. Like water on fire, it works by reducing noise in the system—period.
Quota-based approaches, however, require the first hypothesis to be true to be justifiable. Like fighting fire with fire, they demand high confidence in your underlying assumptions about system behavior.
This creates what decision theorists call an optimization asymmetry. Debiasing represents a more robust solution because it maintains validity across a broader range of possible underlying states of reality.
The Political vs. Business Divide
Let's address the elephant in the room. Some argue that organizational DEI initiatives aren't primarily about optimizing for competence but correcting historical injustices. This suggests that even if quota systems temporarily reduce organizational effectiveness, the social justice benefits justify this cost.
This is a perfectly legitimate political position. But it's crucial to recognize it as such—a political position, not an organizational effectiveness argument.
From a pure business perspective:
“Diversity in the workplace is not a hiring manager handing an open position to someone because they are a member of a marginalized group. It's about expanding the representation of who works in every industry, yes, but it's also about creating goods and services with the elevated potential to be effective.” (Source)
This effectiveness-driven outcome could be achieved with either approach. The question becomes: How much more effective would quotas need to be to justify their systemic risks?
The System Dynamics Challenge
When you fight fire with water, the worst case is inefficiency. When you fight fire with fire, the worst case is losing control of both fires.
Organizations implementing quota systems often encounter unexpected second-order effects:
System Destabilizers:
Gaming behaviors that reduce transparency
New forms of bias, harder to detect
Decreased psychological safety
Reduced effectiveness of performance metrics
The Executive Decision Framework
The decision theory perspective suggests a clear path forward:
1. Define Your Primary Goal
Business optimization or social change?
Different goals require different tools
Be explicit about your priorities
2. Choose Your Approach Accordingly
Debiasing for business optimization
Consider quotas only with high system confidence
Don't mix political and business frameworks
3. Monitor System Dynamics
Watch for gaming behaviors
Track psychological safety
Measure actual performance impact
Remember: Water reliably puts out fires. Fighting fire with fire requires perfect conditions and expert execution. Choose your tools accordingly.
Thought about it some more and maybe I do agree with my boy Milton after all.
Problem is short termism vs long view.
Yes, company should make a profit first and foremost. But long-term profit is predicted upon social/political/economical/cultural environment. And there is no profit in certain kinds of environments - at all.
So a company should try to shape it in order to preserve/raise future profits.
Love Milton as a speaker, but don't agree with: The Social Responsibility of Business Is to Increase Its Profits. If I as an investor value DEI - as reflected by my allocations - it's good business to saturate my need. And yes - it's political - cos what isn't?